Tuesday, October 21, 2008

How I Can Cope With 2 Careers At A Time

I think there are many people out there who have more than one career or one business. The question is, how to cope with all of them? How can we be focused on two or more careers at the same time with balanced attention between both careers? I am sharing here my own experience in having two careers at the same time, and keep balancing both of them!

Starting July 2008, I joined a sales organization, serving machineries and parts for industrial business. This is my full time job, while since end of last year, I am also building an internet business. Up to now, I own and manage 3 websites by myself. From writing contents for the websites, I have found my hidden talent in writing. That encouraged me to build a virtual assistant business back on May 2008, to serve copywriting needs. Well...sounds very hectic! But how do I cope with both full job and online (freelance) job?

Setting Main Goal

Firstly, I had to decide what would be my main goal in this life. That is very important, because having busy with many things in life can sometimes make us forget ‘what we actually want to accomplish at the end?’ In my case, I decided to earn money for my family living with a firm full time job, while at the same time run my internet business for my future career. At this stage, being my own boss would be my main target, and for reach it I need to work as hard as I could.

Life Balancing

After deciding my main destination, I started to look into my present life. How can I improve my life to achieve the goal? This is where I re-manage my personal life. I tried to make a list of what I believe is the most important things in my life. Here is the list in priority order:

My relationship with God. Although I’m not a very religious person, but providing my most qualified time for Him is always a must.

My health. Nothing I would achieve without a good health. Sports, nutrition, supplement and good sleep must be included in my top list.

My family. Communication with family is very important. No one denies that family support is everything for our career. Besides, we work for our loved ones, right? So, spending times for family conversations of gathering must be slipped through my busy schedule no matter how!

My personal life/hobbies. The advantage of having a career from your hobby is, you don’t have to spend more time for your hobby. You do it while working! But anyhow, I also spare my times for relaxing, usually on weekend.

My social life. No one can live alone. So I keep spending my time to just say hello to old friends sometimes. Anyway, internet has made communication much easier!

Time management

Using that ‘my important things’ list, I begun to arrange my time schedule. My PDA helps a lot in this process. I always write my plans in daily basis, and adjust it time to time. The more important jobs will come first and got bigger portion in our 24-hours-only-a-day. Tip : always slip one hour everyday without any plan, as from my experience, I always need more time to do one of the plans.

But what if things don’t go like I had planned it?

I would re-arrange my plans, by sorting all plans based on priority. What can’t be delayed must be put earlier, and less important things can be re-scheduled to next time available.

Arranging a plan is easy, but how to keep sticking with it? That’s why I need to have...

Strong commitment

Sometimes I feel like my PDA has run my life, not the other way! It keeps telling me I have to A until next one hour, then B for 2 hours, and so on. At this critical moment, I always look back to my first commitment to live the life I have created, keep remembering my final destination, and reasons why I take the path I am taking. And all those times, it worked.

It only means that, strong commitment will help you in difficult times. It will make you stronger, tougher, braver, plus it will clear your way to your destination.

Enthusiasm

Lastly, enthusiasm will always make your days easier. It can also delay your fatigueness. However, resting is still a must. No matter how enthusiast you are, your body cannot resist a good sleep for recovery, so that you can fight again on the next days.

Good luck !

Thursday, October 2, 2008

5 Reasons Why Industrial Business Need Copy Writing

Actually every business that need promotional techniques to develop the business, need copy writing. Which means that ALL kind of business need it. Today I write about industrial business, as it has been my career background for the last 15 years.

So, why does industrial business need copy writing? Most of them build the business from quite long time, engaging with most of the people in the same industry. In other words, they know the customers (most of them have the same ones), and sometimes competitors can become suppliers or even customers.

The main players of industrial business include :
  • Machine manufacturer
  • Tools and parts manufacturer
  • Distributors of machine and/or tools & parts
  • Engineering workshop
  • Machine user in many manufacturing industries

And when the competition is becoming tighter, promotions become more and more important, even for industries where most of the players know each others! Copy writing is a massive promotional techniques that can uniquely separate us from competitors. If you agree to at least 3 of these points, then it's time to put copy writing in your daily tasks as a business owner, business manager or sales person.

Point#1 - Do people outside your area know you ?
With the presence of internet, everybody can get everything he wants from every part of the world easily, just by surfing the internet. Location is no longer a limitation to a business. People can buy from you even if they live across the country. If you want your business to keep growing, you must expand it. The problem is, expansion is expensive! The solution? Let more people know you, come to you, and finally buy from you. How? By driving them to your website or blog through the SE.

Tips :
SE loves sites or blogs with frequently updated good quality contents. And when they love you, they will put you higher in their search results everytime people search for your products. To get fresh and good quality contents, hire a virtual assistant specializing in copy writing services.

Point#2 – Why do they buy from you instead of your competitors ?
If your prospective customer can find you in the internet, there's a big chance they might find your competitors too. So, how to make them turn to you on the first chance? By ensuring them that you are better than your competitors.

Tips :
Good quality and well written website or blog content will help you to attract your prospective customer and to get their respect and trust. Therefore, make sure you hire someone with good track records to write your sales copies.

Point#3 – Can you detect every new industry in your market ?
In this fast growing industry era, you must keep up-to-date of new industries that might be your prospective customers. Don't let your competitors find them first. But how can you detect every newcomers in the industry all the time? Relaxed ! You already have a reputable virtual assistant to manage your website or blog. Or...you haven't ? Then, hire one!

Tips :
Hire a VA with an expertise in copy writing to produce qualified and interesting contents for your website or blog to attract more new prospects to give you more businesses!

Point#4 – Does your targeted market knows about your product ?
So, you have attracted people (traffic) to your website/blog. That's good. But it will be no use for you if they just come and read your contents. You need their business!

Tips :
To persuade them to do a business with you, a persuasive sales copy will be needed. Not everyone has such talent, so make sure to outsource the sales copy writing to a good VA.

Point#5 – Do you have all the time needed to build relationship with your targeted market ?
Now that you have convinced yourself of the urge of high quality sales copy writing, next problem is when will you write it? Writing needs material, and to get material you'll need research. Oohh...seems so complicated!...

Tips :
Yes...you can guess it...hire a good VA to do the research and write the sales copies for you. As often as you wish!

Still wondering how you will get a VA that can do such things for you? Ehm...without much increasing your tight budget? Congratz...You have found us! Just write down your name, company and phone number. Send it by e-mail to fanda.vixiova@yahoo.com, and relax. We will do the rest!

P.S.
Need a sales copy in Bahasa Indonesia? Find the samples in one of our clients blog!