Thursday, October 2, 2008

5 Reasons Why Industrial Business Need Copy Writing

Actually every business that need promotional techniques to develop the business, need copy writing. Which means that ALL kind of business need it. Today I write about industrial business, as it has been my career background for the last 15 years.

So, why does industrial business need copy writing? Most of them build the business from quite long time, engaging with most of the people in the same industry. In other words, they know the customers (most of them have the same ones), and sometimes competitors can become suppliers or even customers.

The main players of industrial business include :
  • Machine manufacturer
  • Tools and parts manufacturer
  • Distributors of machine and/or tools & parts
  • Engineering workshop
  • Machine user in many manufacturing industries

And when the competition is becoming tighter, promotions become more and more important, even for industries where most of the players know each others! Copy writing is a massive promotional techniques that can uniquely separate us from competitors. If you agree to at least 3 of these points, then it's time to put copy writing in your daily tasks as a business owner, business manager or sales person.

Point#1 - Do people outside your area know you ?
With the presence of internet, everybody can get everything he wants from every part of the world easily, just by surfing the internet. Location is no longer a limitation to a business. People can buy from you even if they live across the country. If you want your business to keep growing, you must expand it. The problem is, expansion is expensive! The solution? Let more people know you, come to you, and finally buy from you. How? By driving them to your website or blog through the SE.

Tips :
SE loves sites or blogs with frequently updated good quality contents. And when they love you, they will put you higher in their search results everytime people search for your products. To get fresh and good quality contents, hire a virtual assistant specializing in copy writing services.

Point#2 – Why do they buy from you instead of your competitors ?
If your prospective customer can find you in the internet, there's a big chance they might find your competitors too. So, how to make them turn to you on the first chance? By ensuring them that you are better than your competitors.

Tips :
Good quality and well written website or blog content will help you to attract your prospective customer and to get their respect and trust. Therefore, make sure you hire someone with good track records to write your sales copies.

Point#3 – Can you detect every new industry in your market ?
In this fast growing industry era, you must keep up-to-date of new industries that might be your prospective customers. Don't let your competitors find them first. But how can you detect every newcomers in the industry all the time? Relaxed ! You already have a reputable virtual assistant to manage your website or blog. Or...you haven't ? Then, hire one!

Tips :
Hire a VA with an expertise in copy writing to produce qualified and interesting contents for your website or blog to attract more new prospects to give you more businesses!

Point#4 – Does your targeted market knows about your product ?
So, you have attracted people (traffic) to your website/blog. That's good. But it will be no use for you if they just come and read your contents. You need their business!

Tips :
To persuade them to do a business with you, a persuasive sales copy will be needed. Not everyone has such talent, so make sure to outsource the sales copy writing to a good VA.

Point#5 – Do you have all the time needed to build relationship with your targeted market ?
Now that you have convinced yourself of the urge of high quality sales copy writing, next problem is when will you write it? Writing needs material, and to get material you'll need research. Oohh...seems so complicated!...

Tips :
Yes...you can guess it...hire a good VA to do the research and write the sales copies for you. As often as you wish!

Still wondering how you will get a VA that can do such things for you? Ehm...without much increasing your tight budget? Congratz...You have found us! Just write down your name, company and phone number. Send it by e-mail to fanda.vixiova@yahoo.com, and relax. We will do the rest!

P.S.
Need a sales copy in Bahasa Indonesia? Find the samples in one of our clients blog!

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